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Flow Club: Wellness App
DESCRIPCIÓN:
Develop a comprehensive wellness application that combines physiotherapy and pilates with advanced body scanning technology, understanding the needs and expectations of users, evaluating the viability of these technologies, analyzing the market and competition, developing an effective business model and validating the effectiveness of personalized recommendations in improving the physical, mental and emotional well-being of users.
Rol: UX/UI Designer
Herramientas: Figma
Design Thinking
User Rearch
UI Design
Flow Club: Wellness App
DESCRIPCIÓN:
Develop a comprehensive wellness application that combines physiotherapy and pilates with advanced body scanning technology, understanding the needs and expectations of users, evaluating the viability of these technologies, analyzing the market and competition, developing an effective business model and validating the effectiveness of personalized recommendations in improving the physical, mental and emotional well-being of users.
Rol: UX/UI Designer
Herramientas: Figma
Design Thinking
User Rearch
UI Design
Flow Club: Wellness App
DESCRIPCIÓN:
Develop a comprehensive wellness application that combines physiotherapy and pilates with advanced body scanning technology, understanding the needs and expectations of users, evaluating the viability of these technologies, analyzing the market and competition, developing an effective business model and validating the effectiveness of personalized recommendations in improving the physical, mental and emotional well-being of users.
Rol: UX/UI Designer
Herramientas: Figma
Design Thinking
User Rearch
UI Design
FRAMEWORK
DESIGN PROCESS
FRAMEWORK
DESIGN PROCESS
"To carry out this project, we have used the "Design Thinking" methodology, which involves the following phases:"
1
Empathize
1
Empathize
2
Define
2
Define
3
Ideate
3
Ideate
4
Prototype
4
Prototype
5
Test
5
Test
1. Empathize
1. Empathize
BENCHMARK
IDENTIFICANDO BUENAS PRÁCTICAS
BENCHMARK
IDENTIFICANDO BUENAS PRÁCTICAS
Se han evaluado cuatro competidores principales: ClassPass, MyFitnessPal, Calm y Headspace. Se ha recopilado información cualitativa y se ha estructurado en una comparación por las funciones que ofrecen estos competidores, extrayendo así información valiosa.
Se han evaluado cuatro competidores principales: ClassPass, MyFitnessPal, Calm y Headspace. Se ha recopilado información cualitativa y se ha estructurado en una comparación por las funciones que ofrecen estos competidores, extrayendo así información valiosa.
2. Define
2. Define
PERSON
WHO IS OUR USER?
PERSON
WHO IS OUR USER?
We can see Laura as a buyer persona, Juliana who is a marketing director, and Sofia who is a fitness instructor as the caregiver archetype.
We can see Laura as a buyer persona, Juliana who is a marketing director, and Sofia who is a fitness instructor as the caregiver archetype.
Journey
Journey
Laura, a financial analyst, suffers from back pain due to her sedentary job. Frustrated by the lack of clear solutions, she searches for and tries various wellness apps and consults doctors. Determined, she follows exercise plans and adjusts her work environment. As she monitors her progress, she is motivated by seeing improvements in her posture and back pain. Satisfied with the results, she decides to continue using the app long-term.
Laura, a financial analyst, suffers from back pain due to her sedentary job. Frustrated by the lack of clear solutions, she searches for and tries various wellness apps and consults doctors. Determined, she follows exercise plans and adjusts her work environment. As she monitors her progress, she is motivated by seeing improvements in her posture and back pain. Satisfied with the results, she decides to continue using the app long-term.
3. Ideate
3. Ideate
Ideation & Prioritization
Ideation & Prioritization
Integrating VR into workouts and meditation will increase user engagement with immersive environments. Personalized mentoring and partnerships with wellness brands will offer targeted support and exclusive discounts. Self-care reminders will encourage healthy habits, and online therapy sessions will provide emotional support. Mood tracking will allow post-session emotions to be recorded to fine-tune wellness practices.
Integrating VR into workouts and meditation will increase user engagement with immersive environments. Personalized mentoring and partnerships with wellness brands will offer targeted support and exclusive discounts. Self-care reminders will encourage healthy habits, and online therapy sessions will provide emotional support. Mood tracking will allow post-session emotions to be recorded to fine-tune wellness practices.
4. Prototype
4. Prototype
Design Sistem
Design Sistem
Wireframe
Wireframe
Prototype
Prototype
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© Made with ♥ by @suundesign - 2024
© Made with ♥ by @suundesign - 2024
© Made with ♥ by @suundesign - 2024
© Made with ♥ by @suundesign - 2024